Resume
Work Experience
2022 - Present
Creative Lead | Sequence Commerce
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Lead end-to-end creative execution for 50+ DTC and B2B brands, overseeing timelines, strategy, and production across branding, packaging, video, content, and website assets.
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Manage a team of 10+ freelancers and vendors, coordinating budgets, contracts, and deliverables to ensure on-time, high-quality results across all creative projects.
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Implement SEO-driven content strategies, driving an average 10% month-over-month lift in client product sales and improving visibility on Amazon and DTC platforms.
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Partner with the sales and strategy teams to develop upsell opportunities and creative audits, contributing over $15K in additional annual client revenue.
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Serve as a primary client-facing contact in weekly meetings, translating business goals into creative roadmaps and ensuring alignment across cross-functional stakeholders.
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Contribute to product development and brand storytelling for launches across skincare, supplements, apparel, and consumer goods, enhancing conversion and retention metrics.
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Coordinate product photoshoots from planning to delivery — meeting with clients, preparing shoot documents, supporting on-site, and ensuring final assets meet brand and quality expectations.
2019 - 2021
President | Enactus Fleming College
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Led a cross-functional team of 40+ members on social impact projects aligned with UN Sustainable Development Goals, increasing team engagement and project output.
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Secured over $20K in funding and in-kind services by authoring successful grant proposals and delivering compelling sponsor pitches.
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Managed event planning, competition logistics, and weekly team operations to ensure timely progress across 5+ initiatives.
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Acted as primary liaison with Enactus Canada and key external stakeholders, strengthening sponsor relations and enhancing brand visibility.
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Directed brand and marketing strategy, producing digital/print content, managing social media, and optimizing website performance for local, national, and international campaigns.
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Facilitated team-wide brainstorming and innovation workshops, resulting in recognition at local, national, and international Enactus competitions.
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Oversaw project timelines and reporting, ensuring deliverables, product research, and prototyping stayed on track
2016 - 2022
Freelance Graphic Designer
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Led client-facing creative projects across print, packaging, and web, delivering brand-aligned solutions from concept to completion
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Increased in-store foot traffic and sales by 30% through the successful launch of a new product line supported by branded marketing materials
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Managed and updated content for connected Shopify stores and social media platforms, ensuring brand consistency and engagement
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Collaborated with a cross-functional local team of copywriters, marketers, models, and social media strategists to deliver high-impact campaigns
Education
2021
General Business | Fleming College
Awards: OPSEU Local 352 Academic Union Award, Sustainable Peterborough Award
2016
Interactive Marketing Communications | St. Lawrence College
Awards: Spirit of the Gregs Award
2015
Graphic Design | St. Lawrence College
Skills
Techincal Skills
Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign), project management tools (Monday.com), Canva, G-Suite, Amazon-specific tools (Helium 10, Seller Central) and ChatGPT
Soft Skills
Leadership & team management, strategic planning, cross-functional collaboration, and creative problem-solving