Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Tuna Photoshoot
Photoshoot
Coordinate photoshoots from planning to delivery — meeting with clients, preparing shoot documents, supporting on-site, and ensuring final assets meet brand and quality expectations.
Creative Director
Led the vision and execution of a brand's creative strategy, design, messaging, and storytelling to ensure cohesive and impactful experiences across all touchpoints.
Project Manager
Oversaw the planning, coordination, and execution of projects, ensuring they are completed on time, within scope, and on budget while aligning team efforts and managing resources.
This brand of tuna is known for its high-quality, sustainable fishing practices and its bold flavours. I managed the photography direction from initial planning through to asset delivery, ensuring the final visuals aligned with the brand’s premium positioning. I collaborated with a photography studio, selecting the backdrops, styling direction, and image pairings to highlight the brand’s elevated identity while keeping it accessible for everyday consumers.
The objective was to create a collection of versatile assets that captured both the bold elegance of the product and its visual freshness. Each image was styled to emphasize the beauty of the glass packaging, the rich colour of the tuna, and the clean, colour-coded labels that distinguish each flavour.
Final assets were used across Amazon listings, A+ Content, and video, helping the brand visually stand out in a saturated grocery category while reinforcing trust and quality.
