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Skincare Line Shoot
Photoshoot
Coordinate photoshoots from planning to delivery — meeting with clients, preparing shoot documents, supporting on-site, and ensuring final assets meet brand and quality expectations.
Creative Director
Led the vision and execution of a brand's creative strategy, design, messaging, and storytelling to ensure cohesive and impactful experiences across all touchpoints.
Project Manager
Oversaw the planning, coordination, and execution of projects, ensuring they are completed on time, within scope, and on budget while aligning team efforts and managing resources.
This skincare brand is a pioneer in skincare for sensitive and problematic skin, boasting over 20 years of experience. The brand needed to modernize its visual identity and appeal to a younger demographic, all while staying true to its loyal customer base. I was brought in to lead the creative planning and execution for a much-needed product photoshoot.
My role included meeting with the client to understand the brand’s evolution, preparing the creative brief, and coordinating all production documents to guide the photography team. I provided full creative direction on props, colour palette, and styling. I selected pastel backgrounds and clean, set designs to reflect the brand’s gentle, dermatologically safe formulations, while offering a more vibrant, contemporary feel for digital platforms and making them easy to manipulate in post.
One of the key challenges was modernizing the aesthetic without alienating the brand’s audience. Another was ensuring the white packaging stood out, which required careful planning around backdrop tones, lighting, and composition. The final assets were used across Amazon listings and digital channels. The client approved the work without a single revision, a testament to the clear planning and strong alignment on brand direction.
