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Pasta Sauce Packaging Design & Illustration
Packaging
Designed a product intended to sit on a store's shelf and compete for consumers' attention.
Graphic Designer
Created original designs and worked with existing branding assets to compile a specific look and feel to achieve my objectives.
Campus One Stop has been a staple at Queen's University since 1967. They began as a pharmacy and have evolved into a gourmet grocer, offering novelty high-end products, dorm room staples and fresh organic produce.
The client wanted to test a line of branded products and approached me for a label design to appeal to the young university crowd. The minimalist design and illustration reflect the simplicity of the sauce's ingredients. The hand-drawn typography the design together, giving it a modern and rustic look. After the introduction of this product, foot traffic to the store increased by 30%, and the first batch sold out within a week
