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Clothing Amazon Store Page
Graphic Designer
Created original designs and worked with existing branding assets to compile a specific look and feel to achieve my objectives.
Amazon Projects
Creative projects I've created for the Amazon project, such as listings, A+ Content and store pages.
Undersummers is a fashion brand specializing in comfortable, stylish underlayer shorts for women. Inspired by 1950s pinup models and mid-century design, the Amazon store page was created to reflect the brand’s playful personality while showcasing the practicality of its products.
The storefront was designed to help customers easily find pieces that suit their lifestyle through fun and playful visuals, consumer-generated lifestyle imagery, and simplified navigation. The goal was to increase dwell time, encourage exploration, and guide shoppers seamlessly through the product offerings that fit their style.
The client loved the final result so much that they incorporated design elements from the storefront into other areas of their business, including email newsletters, in-store visuals, and additional marketing collateral, turning this project into a foundation for a broader brand refresh.
