One does not simply brand Middle Earth

Hello Internet,

Today I want to share with you one of my favourite campaigns. This one comes from Air New Zealand and their collaboration with The Lord of the Rings trilogy .

Ever since Peter Jackson’s success with The Lord of the Rings movies, fans have been dying to take an adventure to Middle Earth. The films have brought over $200 million into the economy and the government even created a minister who is in charge of everything The Lord of the Rings related, but that was before The Hobbit movies.

So when The Hobbit movie was about to be released, Air New Zealand (which half of is owned by the government) released this safety video to promote the movie.

This video not only promoted the film well, but it also became the new face of the brand. Air Zealand is now the airline to Middle Earth. The company has made everything from print ads to the safety vest employees wear (my favorite are the hobbit socks!).

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Some applications for Air New Zealand

Even the vest are branded!

Even the vest are branded!

A coffee sleeve to go with brand.

A coffee sleeve to go with brand.

They even made another video to show the average day in Middle Earth, but something else happened when they posted those videos. Air New Zealand changed the outlook of travellers everywhere. Flying is not a nuisance anymore; it has become an adventure of a lifetime, just like The Lord of the Rings movies.

What’s your favourite Lord of the Rings moment? Post your comments below and remember to share this with your fellowship! Until next time, safe travels my friend!

 

Please like & share:

One does not simply brand Middle Earth

Hello Internet,

Today I want to share with you one of my favourite campaigns. This one comes from Air New Zealand and their collaboration with The Lord of the Rings trilogy .

Ever since Peter Jackson’s success with The Lord of the Rings movies, fans have been dying to take an adventure to Middle Earth. The films have brought over $200 million into the economy and the government even created a minister who is in charge of everything The Lord of the Rings related, but that was before The Hobbit movies.

So when The Hobbit movie was about to be released, Air New Zealand (which half of is owned by the government) released this safety video to promote the movie.

This video not only promoted the film well, but it also became the new face of the brand. Air Zealand is now the airline to Middle Earth. The company has made everything from print ads to the safety vest employees wear (my favorite are the hobbit socks!).

Some applications for Air New Zealand

Some applications for Air New Zealand

Even the vest are branded!

Even the vest are branded!

A coffee sleeve to go with brand.

A coffee sleeve to go with brand.

They even made another video to show the average day in Middle Earth, but something else happened when they posted those videos. Air New Zealand changed the outlook of travellers everywhere. Flying is not a nuisance anymore; it has become an adventure of a lifetime, just like The Lord of the Rings movies.

 

What’s your favourite Lord of the Rings moment? Post your comments below and remember to share this with your fellowship! Until next time, safe travels my friend!

 

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The Brand Behind The Creed

Hello Internet,

I’m back from summer vacation and ready to blog again!

I want to take this time to share with you a new appreciation for one of favorite video games, the Assassin’s Creed franchise. What started as a way to de-stress from school, evolved into a deep love and appreciation for the branding and fine details that go into the games.

For those who are not familiar with the game, Assassin’s Creed is video game created and developed by Ubisoft Montreal. The game follows the life of Desmond Miles, a bartender who was kidnaped by a company called Abstergo. The people of Abstergo then stick Desmond into a machine called The Animus, a device capable of reading your ancestry’s memories. Throughout the series, players explore Desmond’s ancestries throughout history. The game is now Ubisoft’s best-selling franchise and now has a movie being filmed based off the games.

I first want to talk about the logo. From a designer’s point of view, this is probably the greatest branding challenge in history. Not only this brand mark has to work in our modern world, but also in a number of different time periods and cultures around the world. Overall, the brand mark is simple, memorable and works well in print and web.

Another point I want to bring up is about the evil corporation Abstergo. In the last couple of years, Ubisoft has brought their fictional company out of the sidelines and into the spotlight. Even though Abstergo plays a minor role in the overall Assassin’s Creed franchise, the amount of details that are put into the branding is insane! In the last Assassins Creed game you can explore the company’s headquarters and when I did this while playing I noticed the phenomenal amount of detail put into the branding. Through-out the game you can collect TV commercials, stationary, research documents, etc. But you can see an overall design policy that connects everything together, but also makes you believe that the company actually exists.

Overall, Ubisoft has put a lot of hard work and settle details into every game they produced and in my option, makes a world of a different. But it’s because of excellent Graphic Design that makes Assassin’s Creed stand out the most.

Know any other video games with some hardcore details? Leave a comment and remember to share this blog with you fellow assassins.

Until next time and remember, nothing is true and everything is permitted!

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Design Thinkers 2013

Hello Internet! Let me tell you about Design Thinks!

Every year, RGD (Registered Graphic Designers of Ontario) hold a big conference in Toronto and I got the chance to go with some of my fellow classmates and professors. The event had speakers from all branches of design come under one roof to inspire designers from across the country. This is a chance to speak to professionals in the field, learn outside a classroom environment and get lots of free swag (Because that’s the real reason why everyone is attending)!

Throughout the day, I heard many speakers, but one in particular inspire me the most. I attended Austin McGhie’s talk based off his book Brand is a Four Letter Word and I was blown away from what he said. The best piece of advice I thought he gave was “Don’t be afraid to think outside the box, just come back in”. To this day, this piece of advice helped me with my projects.

I highly recommend this event to everyone, especially students and take advantage of student pricing. I also recommend if you can, stay for the whole event and soak up as much inspiration as you can. And for those who have an RGD membership, use it! Not only you get discounts on resources the industry used, but you can gain access to great webinars and resources.

What was your favourite thing about Design Thinkers?

Please like & share:

Design Thinkers 2013

Hello Internet! Let me tell you about Design Thinks!

Every year, RGD (Registered Graphic Designers of Ontario) hold a big conference in Toronto and I got the chance to go with some of my fellow classmates and professors. The event had speakers from all branches of design come under one roof to inspire designers from across the country. This is a chance to speak to professionals in the field, learn outside a classroom environment and get lots of free swag (Because that’s the real reason why everyone is attending)!

Throughout the day, I heard many speakers, but one in particular inspire me the most. I attended Austin McGhie’s talk based off his book Brand is a Four Letter Word and I was blown away from what he said. The best piece of advice I thought he gave was “Don’t be afraid to think outside the box, just come back in”. To this day, this piece of advice helped me with my projects.

I highly recommend this event to everyone, especially students and take advantage of student pricing. I also recommend if you can, stay for the whole event and soak up as much inspiration as you can. And for those who have an RGD membership, use it! Not only you get discounts on resources the industry used, but you can gain access to great webinars and resources.

What was your favourite thing about Design Thinkers?

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