Why I Voted

Hello Internet,

If you weren’t paying attention to the news lately (or at all), us Canadians just wrapped up with a federal election. This election was on of the longest running campaigns in over 100 years and as someone who not really into politics, it got old real quick.

but all things must come to an end and we have elected a new prime mister. At the end of the day, it doesn’t matter who we voted for and why, all that matters that we did our duties as a Canadian citizen and we whet out and vote. And that is the why I voted.

Why did you vote at the election this year?

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Brand Storytelling: Legends of The Modern Era

Hello Internet,

Since the beginning of civilization, we have been telling stories. From the fairy tales our parents use to read to us before bed, to our favourite TV shows, stories has played a large role in our lives and now they play a major role in the way we advertise.

 

Today, consumers are tired of the same old “Buy me because….” B.S and traditional marketing tactics are no longer effective. Companies are now taking a more glass roots approach of advertising and focusing more on selling lifestyles, memories and emotions. This is called Brand Storytelling and it’s nothing new in the world of marketing. Marketers have been using this technique for decades now, but the rise of social media, brand storytelling has become more of a priority in a company’s overall brand strategy.

But brand storytelling is more than the how the company was funded or the products it sells. It’s about the reason they exist (and to make money is not a good reason). For Chanel, they focus on legacy of their founder. Coco Chanel was more than just a designer, she inspired many designers to come and changed the way we think about fashion. And to the company’s fans, it’s their way of life.

This is a great example of brand storytelling and it has all of the right ingredients. Coco’s story is a rags to riches, stick it to the man, and change the world while you’re at it can inspire anyone.

(Interested in learning more about Chanel and his she changed the world, check out this book HERE!)

Another great way to tell a story is to use comedy. Laughter is a very powerful tool because it can not only get people’s attention quickly but it can also be used as a way to talk about topics that might be taboo or serious to the market. This video by The Rainforest Alliance is no  ordinary “Save the Rainforest” video. It uses comedy to catch our attention, educate us on the bigger issue and give us a call to action.

YET, just because you have a good story, doesn’t mean that it works for the brand. When this happens, we are often feel confused and that the contentdoesn’t fit with what we think of the brand. And this is exactly happened to McDonald’s. As an attempt to bring in a younger, more tech savvy market, they made this video here.

Am I the only one who’s thinking stranger danger while watching this video? And McDonald’s are full of brand storytelling fails. During TIFF (Toronto International Film Festival) this year they released these videos to promote McCafe. These one minute videos we all over Facebook and they were based off of famous classic films such as Braveheart and The Good, The Bad, and The Ugly.

Nice try McD’s but I can see the hot glue in the last video.

What’s an example of brand storytelling that you love or hate? Feel free to comment below and remember to share this with your friends.

Until next time, so long Internet!

Cites

Forbes Magazine

Chanel

McDonald’s

 

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Project Revisits: Conference Project

Hello Internet,

I have been working long and hard on my revisits and I’m here again to show you another project in the making. So, here’s my old typography project. It’s supposed to be materials for a fictional urban renewal conference called Paving Paradise. I really liked the project, but I didn’t like the direction I was going and it’s one of those projects you hope no one will ever see… EVER!

Brochure Cover

Brochure Cover

Brochure Page 1

Brochure Page 1

Brochure Page 1

Brochure Page 2

To me, urban renewal is more than making an old building look good, it’s improving the lives and function of a city. Almost like brining light into dark places. So when I found this image on Pinterest, I knew that this will be my inspiration for this project.

487a5191f94bee97f299672887da1e02

I really love the black and white images with the bright, bold type, but i needed to bring more paradise into the project. So then I found this image of a retro postcard and really got my creative juices flowing.

Hooray Retro!

Hooray Retro!

I really loved the script type and the shadow on the type. After a couple of hours in inDesign, I created my first attempted.

First try on this revisit

First try on this revisit

Sure it looks fine, but I wanted to make it small enough to fit in your pocket. Long story short, it was the cutest, yet the most ineffective booklet I ever created. Now, the brochure is bigger and flows a lot better.

New Brochure Cover

Spread 1

Spread 1

The brochure has a few details that needs to be dealt with, but its pretty much done after that. Afterwards, I now need to design some name tags, webpages and banners to complete the set.

What do you think of my work? Post your comments below and remember to share this blog with your friends!

Until next time Internet, Good Day.

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Project Revisit: Label

Hello Internet,

I’m reaching the end of my journey that is design school. But before I focus on graduating, there are some projects that need to be revisit. This one is the first of the four I will be revisiting and the results of this revisit is going better than expected!

Before

Before

This project is from my illustration class last year. It’s a label for a wine called holy water. I liked the idea of it, but this wasn’t the right style to suit it.

So I started researching of the concept of holy water, what’s it used, etc. While I was looking at some gorgeous churches, the one thing that always seems to stand out is the stained glass.

http://upload.wikimedia.org/wikipedia/commons/3/31/Chartres_-_cathédrale_-_rosace_nord.jpg

http://upload.wikimedia.org/wikipedia/commons/3/31/Chartres_-_cathédrale_-_rosace_nord.jpg

During the middle ages, a lot of people couldn’t read because books were expensive and labour intensive to make. Because stained glass depicted stories from the bible, they were often called the poor man’s bible. So that got me thinking, what is a poor man’s holy water? Vodka. It can banish the evil spirits, cleanse a man of his sins and a whole lot of of things, but it’s the perfect concept for this project.

So I started with some sketches, after that I build the frame in Illustrator.

Screen Shot 2015-02-06 at 10.46.04 AM

After finding a reference image, I started creating the girl.

Screen Shot 2015-01-19 at 1.41.13 PM

After finishing the image, it time to colour it! I pulled colours out from the image to the right!

Screen Shot 2015-01-20 at 8.09.25 PM

And voila! One awesome illustration!

Looking good!

Looking good!

Now, I have to complete the back, work on the typography and find a bottle. I’m also thinking about getting this printed on a see-though paper like velum to get the full stained glass effect.

What do you think? Feel free to critique my work in the comments below and don’t forget to read some of my other post.

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Studying Typography: The Art of Quotes

Hello Internet,

For the last few months, I have been studying typography in the form of quotes. Ever since I started my studies in design, I notice how there is a lack the playfulness in how we execute quotes. As designers, our best work comes when look beyond the words and dig deep into the meaning of the content. I seen a lot of quotes and most of the time designers just use some of the words or play to their strengths. I like to share with you some of my favourite quotes. Not only do these quotes show some mad typography, but it also reflects the content.

http://society6.com/product/simple-fuf_print#1=45

http://society6.com/product/simple-fuf_print#1=45

I’ll first start things off with a quote from good old Dr. Seuss. Starting from the top, you can see that there is one clear reading order and challenges us in the way we read. When we move towards the bottom, the readability becomes more clear and simple. The designer uses the placement of the type to make the questions confusing and the answers simple. For the overall looks, the typefaces are very pretty. I love how the sans-serif has a lightweight feeling and how the spirit has corkiness to it. A great typeface to suit the Cat in the Hat himself.

http://makaarchitekci.wordpress.com/2012/02/26/we_believe/

http://makaarchitekci.wordpress.com/2012/02/26/we_believe/

There is not much I can about this quote. I know sometimes as a designer, I forget how powerful negative space can be and this is just a reminder on the powers it has. Even the type is so simple! All lowercase letters gives the image an overall casual feel.

http://www.teampwnicorn.com/page/2/

http://www.teampwnicorn.com/page/2/

I like this quote a lot, but mostly because of the flashing lights. Anyway, this quote comes from the movie Guardians of the Galaxy. I have yet to see this movie, but I thought this quote was well executed. The typeface has some awesome textures. The most interesting feature is the wacky baseline and x-height, which gives the type some movement. But it’s because of the special effects that make the quote. It really shows off hidden meaning in the quote and keeps the type as the main focus.

http://grafi.kr/post/37725945915

http://grafi.kr/post/37725945915

There is so much genius behind this quote. The bottom word is transparent, do you get it now? As designers, we always strive for making great design, but we often lose sight of the meaning and cover it up with fancy tricks. Great design not only comes from the heart, but also goes undetected. The everyday person may not see the handwork behind the work we do, but if they see this quote, it may change their perspective on design.

http://sageandsparkle.com/2014/10/30/finding-sage-courage-to-risk/

http://sageandsparkle.com/2014/10/30/finding-sage-courage-to-risk/

Finally, I’m ending this blog with this awesome quote. If you look closely, the quote begins at the shoreline and ends far from the shore. There are also is so many little type details that make this quote. Look at how the s’s look like waves or how the t’s resemble anchors. The typography overall flows beautifully and the glyphs help keep your eye in the quote.

What’s your favourite quote? Don’t forget to comment below and share this with your friends.

And have a Merry Christmas and Happy New Year folks!

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Fighting Though Creative Blocks

Hello Internet,

A few days ago, I found myself face to face with one of design’s biggest enemies, a creative block. As designers, we are bound to hit one sometime in our lifetime, but how do you get into one in the first place?

This article from 99U explains the different types of creative blocks, but all of them have a common factor, we are overthinking the situation. Whether it’s personal or work related, something is taking our attention away from our job and that’s a problem to designers. So how do you get out of a block? Here are some suggestions that I find help a lot:

1.Get away From It All

Whether it’s for a few minutes or a few days, sometimes we just need to step away, clean our head and come back with a clear head. Going for a walk, doing chores and even watching a quick YouTube video helps a lot, like something funny to make you laugh will help a lot.

2. Make a To-Do List

I find when things get crazy, making a to-do list and organizing your calendar helps a lot. This helps to break up big, haunting tasks into small, bite size chunks. This also will help with your overall stress and will make you feel more productive.

3. If All Else Fails, Deadlines Will Cure the Worst Of Blocks

Trust me on this! Nothing can get you out of creative block faster than “The client needs this for tomorrow morning”. You will be surprised at what you can come up with when its crunch time. I wouldn’t do this all the time, but sometimes you gotta do what you gotta do.

I recommend this great book that shares other designers, musicians and fellow artist’s strategies on breaking through creative blocks.

http://www.amazon.ca/Breakthrough-Strategies-Overcome-Creative-Imagination/dp/1616890398

http://www.amazon.ca/Breakthrough-Strategies-Overcome-Creative-Imagination/dp/1616890398

How do you get out of a creative block? Feel free to comment below and share with fellow creative folks.

Until next time, good day Internet.

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The Brand Behind The Creed

Hello Internet,

I’m back from summer vacation and ready to blog again!

I want to take this time to share with you a new appreciation for one of favorite video games, the Assassin’s Creed franchise. What started as a way to de-stress from school, evolved into a deep love and appreciation for the branding and fine details that go into the games.

For those who are not familiar with the game, Assassin’s Creed is video game created and developed by Ubisoft Montreal. The game follows the life of Desmond Miles, a bartender who was kidnaped by a company called Abstergo. The people of Abstergo then stick Desmond into a machine called The Animus, a device capable of reading your ancestry’s memories. Throughout the series, players explore Desmond’s ancestries throughout history. The game is now Ubisoft’s best-selling franchise and now has a movie being filmed based off the games.

I first want to talk about the logo. From a designer’s point of view, this is probably the greatest branding challenge in history. Not only this brand mark has to work in our modern world, but also in a number of different time periods and cultures around the world. Overall, the brand mark is simple, memorable and works well in print and web.

Another point I want to bring up is about the evil corporation Abstergo. In the last couple of years, Ubisoft has brought their fictional company out of the sidelines and into the spotlight. Even though Abstergo plays a minor role in the overall Assassin’s Creed franchise, the amount of details that are put into the branding is insane! In the last Assassins Creed game you can explore the company’s headquarters and when I did this while playing I noticed the phenomenal amount of detail put into the branding. Through-out the game you can collect TV commercials, stationary, research documents, etc. But you can see an overall design policy that connects everything together, but also makes you believe that the company actually exists.

Overall, Ubisoft has put a lot of hard work and settle details into every game they produced and in my option, makes a world of a different. But it’s because of excellent Graphic Design that makes Assassin’s Creed stand out the most.

Know any other video games with some hardcore details? Leave a comment and remember to share this blog with you fellow assassins.

Until next time and remember, nothing is true and everything is permitted!

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Design Thinkers 2013

Hello Internet! Let me tell you about Design Thinks!

Every year, RGD (Registered Graphic Designers of Ontario) hold a big conference in Toronto and I got the chance to go with some of my fellow classmates and professors. The event had speakers from all branches of design come under one roof to inspire designers from across the country. This is a chance to speak to professionals in the field, learn outside a classroom environment and get lots of free swag (Because that’s the real reason why everyone is attending)!

Throughout the day, I heard many speakers, but one in particular inspire me the most. I attended Austin McGhie’s talk based off his book Brand is a Four Letter Word and I was blown away from what he said. The best piece of advice I thought he gave was “Don’t be afraid to think outside the box, just come back in”. To this day, this piece of advice helped me with my projects.

I highly recommend this event to everyone, especially students and take advantage of student pricing. I also recommend if you can, stay for the whole event and soak up as much inspiration as you can. And for those who have an RGD membership, use it! Not only you get discounts on resources the industry used, but you can gain access to great webinars and resources.

What was your favourite thing about Design Thinkers?

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Design Thinkers 2013

Hello Internet! Let me tell you about Design Thinks!

Every year, RGD (Registered Graphic Designers of Ontario) hold a big conference in Toronto and I got the chance to go with some of my fellow classmates and professors. The event had speakers from all branches of design come under one roof to inspire designers from across the country. This is a chance to speak to professionals in the field, learn outside a classroom environment and get lots of free swag (Because that’s the real reason why everyone is attending)!

Throughout the day, I heard many speakers, but one in particular inspire me the most. I attended Austin McGhie’s talk based off his book Brand is a Four Letter Word and I was blown away from what he said. The best piece of advice I thought he gave was “Don’t be afraid to think outside the box, just come back in”. To this day, this piece of advice helped me with my projects.

I highly recommend this event to everyone, especially students and take advantage of student pricing. I also recommend if you can, stay for the whole event and soak up as much inspiration as you can. And for those who have an RGD membership, use it! Not only you get discounts on resources the industry used, but you can gain access to great webinars and resources.

What was your favourite thing about Design Thinkers?

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My Favourite Design Blogs

Hi, this is my first blog post! So please be nice to me!

And what other way to start your blog than talk about other blogs. I know, ironic. Anyway, I would like to share my favourite design blogs with you. I never really started looking at other design blogs until I was blogging myself, but if you haven’t you should start. Like looking at other people’s design, its good to see other people’s blogs. So, here are my favourite design blogs.

You The Designer

This blog is nicely designed and covers everything from wall murals, to branding and web design. I personally like browsing this site for inspiration and getting news on trending design projects and current events in the design world. If that doesn’t work, they have a freebie section! Photoshop brushes, vector images, stock images, and it’s all free!

Cover Junkie

This blog shows nothing but magazine covers, but with a twist! The site shows print AND digital covers. I don’t know much about when it comes to digital design, but what I saw was pretty wicked. The digital covers that are featured on the site have animated features that make traditional print covers boring. A must see if you are interested in interactive and digital design!

Designlov

This blog is full of cool architecture, photography, illustrations and design inspiration. The content comes from all around the world and it is current, and trendy. Yet, a fair warning, the site is written in spanish, which may be a turn off for some people. But, I can easily navigate the site and get a feel for what they are posting. This shows how well designed the site really is.

All of the blogs that I shared with you today helped me learned what makes a successful blog. Sadly, I can’t give you free stuff, but if my topics are up to date, interested and easy to understand, I can make a successful blog.

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My Favourite Design Blogs

Hi, this is my first blog post! So please be nice to me!

And what other way to start your blog than talk about other blogs. I know, ironic. Anyway, I would like to share my favourite design blogs with you. I never really started looking at other design blogs until I was blogging myself, but if you haven’t you should start. Like looking at other people’s design, its good to see other people’s blogs. So, here are my favourite design blogs.

You The Designer

This blog is nicely designed and covers everything from wall murals, to branding and web design. I personally like browsing this site for inspiration and getting news on trending design projects and current events in the design world. If that doesn’t work, they have a freebie section! Photoshop brushes, vector images, stock images, and it’s all free!

Cover Junkie

This blog shows nothing but magazine covers, but with a twist! The site shows print AND digital covers. I don’t know much about when it comes to digital design, but what I saw was pretty wicked. The digital covers that are featured on the site have animated features that make traditional print covers boring. A must see if you are interested in interactive and digital design!

Designlov

This blog is full of cool architecture, photography, illustrations and design inspiration. The content comes from all around the world and it is current, and trendy. Yet, a fair warning, the site is written in spanish, which may be a turn off for some people. But, I can easily navigate the site and get a feel for what they are posting. This shows how well designed the site really is.

All of the blogs that I shared with you today helped me learned what makes a successful blog. Sadly, I can’t give you free stuff, but if my topics are up to date, interested and easy to understand, I can make a successful blog.

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