The Brand Behind The Creed

Hello Internet,

I’m back from summer vacation and ready to blog again!

I want to take this time to share with you a new appreciation for one of favorite video games, the Assassin’s Creed franchise. What started as a way to de-stress from school, evolved into a deep love and appreciation for the branding and fine details that go into the games.

For those who are not familiar with the game, Assassin’s Creed is video game created and developed by Ubisoft Montreal. The game follows the life of Desmond Miles, a bartender who was kidnaped by a company called Abstergo. The people of Abstergo then stick Desmond into a machine called The Animus, a device capable of reading your ancestry’s memories. Throughout the series, players explore Desmond’s ancestries throughout history. The game is now Ubisoft’s best-selling franchise and now has a movie being filmed based off the games.

I first want to talk about the logo. From a designer’s point of view, this is probably the greatest branding challenge in history. Not only this brand mark has to work in our modern world, but also in a number of different time periods and cultures around the world. Overall, the brand mark is simple, memorable and works well in print and web.

Another point I want to bring up is about the evil corporation Abstergo. In the last couple of years, Ubisoft has brought their fictional company out of the sidelines and into the spotlight. Even though Abstergo plays a minor role in the overall Assassin’s Creed franchise, the amount of details that are put into the branding is insane! In the last Assassins Creed game you can explore the company’s headquarters and when I did this while playing I noticed the phenomenal amount of detail put into the branding. Through-out the game you can collect TV commercials, stationary, research documents, etc. But you can see an overall design policy that connects everything together, but also makes you believe that the company actually exists.

Overall, Ubisoft has put a lot of hard work and settle details into every game they produced and in my option, makes a world of a different. But it’s because of excellent Graphic Design that makes Assassin’s Creed stand out the most.

Know any other video games with some hardcore details? Leave a comment and remember to share this blog with you fellow assassins.

Until next time and remember, nothing is true and everything is permitted!

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